Written by Rebecca Dickson, Vice President of the Dickson Realty Luxury Division.
Historically, most buyers of Reno luxury homes entered the market from Northern California after they had retired or sold a business. The state’s tax benefits provided a substantial draw and benefit to this group, whose entry-level price started at about $2 million.
However, the characteristics of the typical Reno luxury home buyer began to change about 30 months ago and became supercharged by the pandemic. Now, more buyers interested in Reno luxury homes come from Southern California, are in their 30s or 40s and have a budget of at least $4 million.
This shift in demographics, preferences, and geography of buyers is driving an increase in interest in Reno…